Project Goals

• Build a visually engaging, mobile-optimized website that reflects Nikki Paige’s artistic identity.

• Integrate multimedia elements to showcase her music and video content.

• Develop an AR Instagram filter to promote her latest single, increasing engagement.

• Design digital and video assets for social media promotion.

• Enhance user experience with an interactive interface, making it easy for fans to explore her work.

Design & Development Approach

1. Website Development

• Custom Web Design: The site features a modern and minimalistic aesthetic with dynamic animations to create an immersive experience.

• Music & Video Integration: Embedded music players and high-quality video content to ensure seamless streaming.

• Interactive User Experience: Smooth scrolling, hover effects, and motion graphics to keep users engaged.

• Mobile Optimization: Ensured responsiveness across all devices to maximize accessibility.

2. Augmented Reality Instagram Filter

• Designed a custom AR filter as a promotional tool for the single release.

• Integrated interactive elements inspired by the song’s theme and visuals.

• Made it accessible through Instagram stories, encouraging user-generated content and organic reach.

3. Digital & Video Graphics

• Created digital assets for marketing campaigns, including cover art, animated social media posts, and video teasers.

Results & Impact

• Increased Engagement: The AR filter contributed to a significant rise in Instagram story shares, allowing fans to interact with the release creatively.

• Website Traffic Boost: The launch of the website drove an influx of visitors, with a notable increase in page session duration.

• Brand Cohesion: The integration of immersive elements helped strengthen Nikki Paige’s online presence, making her brand more recognizable and memorable.

Conclusion

This project exemplifies the power of immersive web design and interactive digital marketing. By combining a well-crafted website with engaging AR content and strong visuals, we successfully created a compelling online experience that not only showcased Nikki Paige’s music but also deepened her connection with her audience.

The project serves as a case study in how artists can leverage technology and design to elevate their brand and reach wider audiences in innovative ways.